Master the Art of Selling on Amazon: A Comprehensive Guide for Beginners

Complete Guide on How to Sell on Amazon for Beginners

Our comprehensive guide on how to sell on Amazon covers everything you need to know to start your online business. From registering as a seller to optimizing your product listings and navigating Amazon seller tools, this guide is your key to success in e-commerce.

How to Sell on Amazon: Full Guide for Beginners

Are you eager to start selling on Amazon but unsure where to begin? Our detailed guide is here to help you navigate every step of the process, from setting up your seller account to optimizing product listings and using effective marketing strategies.

Getting Started: Setting Up Your Amazon Seller Account

The first step to becoming an Amazon seller is creating your seller account. We'll walk you through the registration process, ensuring you understand the different seller plans and fees associated with selling on Amazon.

Creating Compelling Product Listings

Learn how to create product listings that stand out. Discover tips for writing persuasive product descriptions, choosing effective keywords for SEO, and optimizing your listings to improve visibility and sales.

Leveraging Amazon Marketing Tools

Explore Amazon's advertising options such as Sponsored Products, Sponsored Brands, and Amazon Stores. Understand how to use these tools to drive traffic to your listings and increase your sales.

Fulfillment Options: FBA vs. FBM

Understand the differences between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Determine which option suits your business model best and how to manage inventory effectively.

Managing Your Amazon Seller Account

Gain insights into monitoring performance metrics, handling customer reviews and feedback, and resolving any issues that may arise. Learn strategies to maintain a positive seller rating and build customer trust.

Scaling Your Amazon Business

Once you've established your presence on Amazon, discover strategies for scaling your business. Explore ways to expand your product range, optimize your operations, and grow your sales on the platform.

Stay Updated with Amazon Policies and Best Practices

Amazon policies and guidelines evolve regularly. Stay informed about updates that may impact your selling experience and ensure compliance with Amazon's terms of service. Whether you're starting as a solo entrepreneur or expanding an existing business, our guide provides the knowledge and resources you need to thrive as an Amazon seller. Start your journey today and unlock the potential of selling on one of the world's largest e-commerce platforms.

How to Start to Sell Products on Amazon - Step by Step Guide

There are dozens of categories on Amazon. If you are a newbie then, it pays to choose the right product category and pick the right products to sell, that have a good sales rank and get you a good return. This is the first step to learning how to sell on Amazon.

Register as Amazon seller

There are several ways on how to become an Amazon seller and how to sell products on Amazon. Documents Required for Registration on Amazon - PAN Card. GSTIN Number (mandatory for selling on Amazon). Bank account and supporting KYC documents (ID Proof, Address Proof, and Cancelled cheque). For private label brand then Trademark/ Brand undertaking or authorization. Optional For Amazon fulfillment need to add the additional business address of Amazon in GSTIN doc. For register on Amazon visit here sellercentral.amazon.in and start registration to make your product online.

Product Research

It is better to do some research on products that can be sold fast with a high turnover rate. Amazon does offer this facility to find out which products are fast selling through its sales rank feature. Any rank over 50 is good and you can select that product. If you are starting to trade, research on choosing the right product category is important.

Find Supplier

One way is to contact retail malls and find out products that are being disposed of in bundled offers or at highly discounted prices. Buy these at a low price and sell at the printed price or at a slightly lower discount. Contact wholesale distributors and get into a long-term tie up and negotiate special prices. You may have to buy a certain quantity within a certain time period. There may be minimum order quantities involved. Make your own product such as spice mixtures, herbal formulations or handicraft items. Be careful about spice mixtures, foods, and herbal formulations because you may have to meet with Amazon’s rules and eligibility criteria as well as local and international regulations. One big hurdle to making and selling products on Amazon is to know in -detail Amazon seller fees for handmade products. Get in touch with local small-scale manufacturers and source products from them.

Create Listing of Your Product

The next step on how to sell products on Amazon after creating the account is to set up product listing. You can create a new product listing for each item or add items to the existing list. Existing list means you search for a product similar to yours and you will find the listing. You add your product to that list with your price and terms using the seller central dashboard and click on sell yours after adding your product. Fill in the form and click on save and finish button. If you find multiple listings pick the top-ranked listing to know the price and other details. Create a New Product Listing If products similar to yours are not being sold on Amazon you can create a new product listing and you can do it manually by adding each item or creating a separate list for each item if each one has several types. Bulk Upload of Product Pro sellers can use a spreadsheet to create product listings and bulk uploads them with a single click. You need to create Amazon product data file in Excel and save it as a .csv file and upload it to Amazon seller central dashboard.

Calculating profits and costs of Products on Amazon

Download Amazon seller app. It is useful to calculate selling price, scan a barcode of products, show the pricing and fee information for any item. The Fulfillment by Amazon Revenue Calculator is another to get details of fees payable. You enter a price of a product, cost of shipping and cost of a product then, you will see the fees payable. Make use of it for every product which you sell on Amazon.

Checking eligibility Criteria to Sell on Amazon

You ever say to yourself I want to sell on Amazon but do I meet the eligibility criteria? The seller app shows eligibility criteria which you must satisfy. Whether the product you wish to sell will actually generate sales in the desired quantity or not is another factor to decide and the sales rank feature on Amazon shows you how your chances are. Use the calculator to pick a price based on what others are selling, compare the purchase price, factor in Amazon’s costs and decide about the profit that, it is satisfactory or not. You can sell items to Amazon or you can sell direct but the Amazon platform is amazing once you get to learn how to sell products on Amazon. Want to sell products on other platforms The requirements for becoming a seller on most of the e-commerce platforms are the same. You can also become a seller on Flipkart, Limeroad, Ebay, Paytm, Shopclues, Snapdeal and Voonik to boost their revenue. Amazon customer care - https://goo.gl/9XF631 We provide all listing services, account creation, product uploading, brand approval, promotion etc. For more details contact us

Why Choose Amazon to Sell Product on Amazon?

We provide Amazon seller account management services, Amazon product listing services, brand store creation, Boost sales, registeration, brand approval, promotion and advertisiment etc. For more details Register Now

  • Crores of a customer across the world

  • Fast and stress-free shipping

  • No fixed costs. Pay when you sell

  • Secure and timely payments. Professional services to help you through every step of selling online

Frequently Asked Questions

We have the answers. Browse through our most common inquiries to find what you're looking for.

If your initial appeal is rejected, we revise and escalate the case to higher Amazon teams like Executive Seller Relations or the Jeff Team, using a stronger case with added documentation and strategic explanations. Persistence and professionalism are key to successful reinstatement.

Yes, we guide sellers through the ungating process for restricted categories like supplements, medical devices, or high-risk electronics, ensuring all required documents and product certifications are in place for approval.

Yes, we handle IP violation notices, brand complaints, and counterfeit claims. We analyze the complaint source, gather counter-evidence, and draft a proper legal response or resolution, often by communicating directly with the rights owner.

Depending on the product category, Amazon may require invoices, purchase orders, MSDS, lab test reports, brand authorization letters, or safety compliance certificates. We help you collect, organize, and submit the correct documents.

Absolutely. We fix suppressed, deactivated, or flagged ASINs caused by title violations, missing attributes, category mismatches, or restricted keywords, and we submit corrections to Amazon with the right supporting documentation.

Do you offer complete automation or manual control over PPC?

Yes, we manage international Amazon PPC across Amazon.com, .co.uk, .ae, and other marketplaces. Each marketplace requires localized keyword research, currency adjustments, time zone-based optimization, and compliance with regional ad policies.

For most categories, we recommend a minimum ad budget.. However, ad spend depends on competition, product pricing, and your campaign goals (branding, ranking, or sales). We optimize to ensure maximum returns for your investment.

Yes, we provide weekly or monthly PPC performance reports showing spend, sales, ACoS, TACoS, CTR, CVR, impressions, and keyword insights. These reports include our expert recommendations for campaign scaling, pausing, or restructuring.

We aggressively identify low-performing keywords, set daily caps, use negative keyword targeting, and analyze conversion rates. We also restructure campaigns to separate high vs. low-converting keywords for better control and maximize spend efficiency.

Our reports highlight growth drivers, revenue bottlenecks, profitable keywords, loss-making SKUs, campaign performance, and inventory impacts. You’ll get actionable insights for scaling high performers, fixing weak points, and making data-backed decisions to grow profitably.

We review ad and sales data weekly, but strategic pivots (like repositioning a product, changing pricing tiers, or revising the SEO structure) are done monthly or quarterly based on cumulative data and business goals.

Yes, we perform competitive benchmarking by analyzing pricing, reviews, keyword strategy, and BSR. We also monitor category-level trends to help you adjust strategies during peak seasons, new product launches, or market shifts.

We analyze keyword-level data for impressions, CTR, sales, and ranking shifts. High-performing keywords are scaled, while non-converting or high ACoS terms are paused or moved to negative targeting to improve ad efficiency and ranking focus.

Yes, we flag SKUs with low sessions, high bounce rates, low conversion, or poor ad ROI. We then diagnose whether it's due to listing issues, pricing, reviews, or ad inefficiency—and suggest or implement corrective actions accordingly.

Once your account is live, we assist with category approvals, listing creation, catalog management, pricing strategy, and advertising setup. We also monitor account health, handle customer queries, and ensure full operational readiness for a smooth launch and scale-up.

Suspensions often happen due to incorrect information, mismatched documents, or policy violations. We ensure all data is accurate, guide you through Amazon’s dos and don’ts, and help implement best practices to maintain account health from day one.

Yes, Amazon allows changes to bank details, business name, GST number, and return address, but it may trigger re-verification. It’s crucial to update the information accurately to avoid account holds or disbursement delays. We assist with all such updates and compliance.

While it's not required to start, having a registered trademark is essential for enrolling in Amazon Brand Registry. This unlocks benefits like A+ Content, Brand Store, better protection against hijackers, and advanced analytics—making it highly recommended for long-term growth.

No, you need a separate account for each Amazon marketplace (e.g., Amazon.in, Amazon.com, Amazon.co.uk). However, we help you set up international accounts, ensure compliance with local tax and regulatory requirements, and guide you on product listings suited for each region.

Amazon SEO optimizes your product listings using relevant keywords, improving visibility and search rankings on Amazon.

Yes, we identify the root cause whether it’s image issues, missing attributes, or policy violations and resolve it quickly to reinstate the listing and restore sales momentum.

Yes, backend search terms are crucial for SEO. We fill them with relevant, non-redundant keywords that enhance visibility without repeating terms already used in titles or bullet points.

Listings should be reviewed and updated every 30 to 60 days, especially when there's a drop in ranking, seasonal demand changes, or performance insights indicate that conversion rates are declining.

Yes, we identify the root cause whether it’s image issues, missing attributes, or policy violations and resolve it quickly to reinstate the listing and restore sales momentum.

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